How to Design and Sell Greener Products [6 AIA credits]

Saturday, 07/14/2007, 9:30amâ??4:00pm
How to Design and Sell Greener Products [6 AIA credits] Saturday, July 14 / 9:30 a.m. to 4:00 p.m. / $120 Invest a morning this summer to learn how to use â??eco-designâ?? strategies to trigger enhanced and new products that are at once profitable, innovative, sustainable and able to compete in a global marketplace fast becoming â??greenâ??. Learn strategies for reducing environmental impacts throughout a productâ??s life cycle, and how to use effective tools like Life Cycle Assessment. Explore insights into customersâ?? needs and learn how to pay off your design innovations with compelling, credible advertising and marketing that can make products appeal not just to green, but mainstream consumers and business-to-business customers. About the Instructors: This interactive workshop is led by Jacquelyn A. Ottman, expert in green marketing, eco-innovation and principal organizer of Design: Green â??the pioneering eco-design educational initiative [www.designgreen.org], together with David Bergman, LEED certified architect and instructor of eco-design at Parsons. For additional information or registration visit www.NYDesigns.org or call 718.663.8403.
Location: NY Designs 45-50 30th Street Long Island City, NY 11101 For map and directions visit www.NYDesigns.org
Member Price: $100
Nonmember Price: $120
Telephone: 718.663.8402
Contact: Natalia Arguello